Track your music’s performance with our industry-leading Analytics tool. The Analytics tab on your Sonomo distribution account provides a comprehensive overview of your music’s performance across various streaming services. You can filter data by artist, label, territory, service, and time period to gain deeper insights.
Key DSP Analytics:
- Spotify Insights: Provides details on stream sources, total plays, playlist performance, play duration, skip rates, pre-saves, and sub-30-second streams (non-monetized plays).
- Apple Music Insights: Offers similar metrics to Spotify, with additional insights into audio formats and engagement by playlist type (e.g., artist-related, editorial, or personal playlists).
- TikTok Insights: Focuses on total views, creations, likes, shares, favorites, and comparative geolocation performance.
- Shazam Insights: Tracks total and daily Shazams, top-performing countries and assets, time-of-day insights, and geolocation performance.
Analytics & How To Use Them
The Analytics tab on your distribution account (accessible at distro.sonomo.com) provides a detailed overview of your content's performance. This data can be filtered by artist, label, territory, service, and time period. The Analytics dashboard allows you to track stream sources, territories, skip rates, and apply demographic filters.
By changing the view, you can filter data to display relevant DSP information such as Spotify Insights, Apple Music Insights, Shazam Insights, and data from other stores.
Purpose of Analytics
Analytics are used to understand how content is performing and which audiences it is reaching, rather than for estimating revenue.
- Asset: Search by track name or ISRC.
- Product: Search by release name or UPC.
Popular Analytics Insights
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Spotify Insights
Analyze where your streams originate, total plays, playlist performance, play duration, skip rates, pre-saves, and location data. Note that streams under 30 seconds are not monetized, which applies to platforms like Spotify, Apple Music, Deezer, and YouTube. You can also change the graph view and download or create custom reports by clicking the top right.
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Apple Music Insights
Apple Music provides similar data to Spotify, including source, playlist, total plays, and demographics. Additionally, it offers insights into audio formats and engagement by playlist type, such as Artist-related, Editorial, Charts, or Personal playlists. Understanding the audio formats your audience prefers is also valuable.
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TikTok Insights
TikTok's content usage differs from that of Spotify and Apple. Insights include total views, creations, likes, shares, and favorites. You can delve into asset performance, comparing the aforementioned data, as well as geolocation performance.
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Shazam Insights
Shazam data includes total Shazams, average daily Shazams, top countries, top assets, and insights on time of day, geolocation, and performance over specific time periods.
